PropFlow — Stop losing deals to the agent who replies first
Built for SA real estate agents

Stop losing deals to the agent who replies first.

Every enquiry from Property24, Private Property, and your agency website — rental, buyer, or seller — answered, qualified, and booked into your calendar in under two minutes.

WhatsApp Business API · POPIA-compliant · Live in 5 to 7 days.
New rental enquiry · Property24
AI qualifying
Viewing booked · Sat 09:00
Live demo · on your phone

See it work. On your own phone. In 5 seconds.

Pick a scenario, drop in your WhatsApp number, and PropFlow will message you in 5 seconds — exactly like it would your next buyer, tenant, or homeowner.

Be a buyer

Enquire on a 3-bed in Sandton. Watch the AI qualify your budget, pre-approval, and timeline.

Sales pipeline · qualifies on budget

Be a tenant

Enquire on a 2-bed rental. The AI checks income, occupants, and move-in date — then books a viewing.

Rental pipeline · qualifies on income

Be a homeowner

Get contacted about your home's value. Experience the AI's outreach to a potential seller.

Seller pipeline · books a valuation

Try it now — takes 30 seconds.

Pick your scenario, enter your WhatsApp number. The AI will message you in 5 seconds.

1
Pick a scenario. Buyer, tenant, or homeowner.
2
Enter your WhatsApp. SA mobile only.
3
Check your phone. The AI replies in 5 seconds.
POPIA-compliant · One-time message · No mailing list, ever
The gap

The deal is lost in the first hour.

Most agents don't lose business because the property's wrong. They lose it because the conversation never starts. By the time you call back, the lead has already booked a viewing with someone else — whether they were renting, buying, or thinking of selling.

Speed
78%

of property leads go to the agent who replies first. Tenants don't wait for callbacks — and neither do buyers.

Persistence
1.3×

The average lead is followed up 1.3 times before being abandoned. It takes 5 to 8 touches to sign a lease — or close a mandate.

Untapped
R0 spent

Every agent sits on a database of old buyers, past tenants, dormant landlords, expired mandates, and lost valuations — worth millions in commission and placement fees, untouched.

PropFlow fixes all three. Automatically.

The five systems

One platform. Five systems. Zero keystrokes from you.

PropFlow isn't a tool — it's a complete operating system for an agent's day. Every part runs on its own and feeds the next.

01 · Instant Lead Conversion

Replies in 5 seconds. Books the viewing while the lead is still warm.

Every enquiry — rental, buyer, or seller — qualified and booked before you've finished your coffee.

Every enquiry from Property24, Private Property, your agency website, Facebook, or a manual entry receives an automated WhatsApp within 5 seconds. The AI qualifies the lead — tenants on income, move-in date and occupants; buyers on budget, pre-approval and timeline; sellers on motivation and area — then books a viewing or valuation directly into your calendar. You only get involved when the appointment is confirmed.

RESPONSE TIME 00:00:05
Enquiry received Property24
WhatsApp sent +5s
Tenant · qualified income, dates
Viewing booked Sat 09:00
02 · Intelligent Follow-Up Engine

7 touches. Automatic. So no enquiry falls through the cracks.

Most agents stop following up after one. PropFlow doesn't stop until the lead converts or opts out — whether that's a signed lease, a viewing booked, or a mandate won.

A 7-touch automated WhatsApp sequence runs on every non-responder, with messages firing at 10 minutes, 24 hours, 3 days, and 7 days. Behaviour triggers fire additional follow-ups when a lead clicks but doesn't reply, replies but doesn't book, or books but doesn't show. Same logic, whether you're chasing a tenant for a viewing or a buyer for a second look.

+10 min
Soft re-ping01
+24 hrs
Property reminder + photo02
+3 days
Similar listings nearby03
+7 days
New listing match04
Trigger
Clicked link, no reply05
Trigger
Replied, didn't book06
Trigger
Booked, no-show recovery07
03 · Database Reactivation

Mandates from the contacts you've already paid for.

Your old database is already worth millions. PropFlow wakes it up.

Upload your cold database — old buyers, past tenants, dormant landlords, expired mandates, lost valuations. PropFlow runs structured WhatsApp campaigns that surface sellers ready to list, landlords ready to relet, buyers back in the market, and tenants ready to renew. New business from contacts you've already paid for, with zero additional ad spend.

2,847
contacts uploaded
68
conversations live
Cold Engaged Hot · ready to mandate
04 · Cold Owner Outreach

Open conversations with landlords and sellers in your target areas — at scale.

Every branch handled. Every objection answered. Every viable lead booked.

A dedicated outreach engine opens conversations with property owners in your target areas — landlords with vacant or expiring tenancies, owners considering selling, owners already let or listed with someone else. It handles every branch and either books a viewing or valuation appointment, or pivots to offer qualified tenants and buyers when the property is on open mandate.

Owner contacted
Vacancy · considering letting BOOK CONSULT
Considering selling BOOK VALUATION
Already let / listed · open mandate OFFER LEADS
Already let / listed · exclusive PARK · 90D
Not interested CLOSE GRACEFUL
05 · AI CRM Agent

Your CRM updates itself. Every contact. Every conversation. Every time.

Open the app and everything is already done — tagged, summarised, prioritised.

Behind every conversation, an AI agent silently tags every contact, creates and updates opportunities in the correct pipeline (Rental, Sales, or Seller), updates qualification fields, creates prioritised tasks, writes structured conversation summaries, and sets the next follow-up date. By the time you open your CRM, everything is already done.

SM
Sarah Mokoena
Rental · Stage 3
Type
Tenant
Budget
R8,500 / mo
Income
R32k combined
Occupants
2 · no pets
Bedrooms
2-bed
Move-in
1 June
Confirm viewing · Friday call Sat 09:00
AI updating summary…
0sec
Response time on every property enquiry
0touches
Automated follow-up on every non-responder
00
Mandates, tenancies, and viewings surfaced per 100 reactivated contacts
R0
Additional ad spend to work your existing database
See it on your desk

These are the numbers PropFlow brings to your desk.

PropFlow Pricing
How it works

Live in a week. Working forever.

No drawn-out implementation. No configuration screens. We build the whole thing for you.

Step 01

Connect your sources

Plug in Property24 to-rent and for-sale, Private Property, Facebook lead forms, and your website. Upload your existing database — tenants, landlords, buyers, sellers.

Step 02

We deploy your system

Your PropFlow instance is live and answering enquiries in 5 to 7 business days. We build it. You bring the brand.

Step 03

The system works

Tenants, buyers, and sellers are answered, qualified, followed up, and booked on autopilot. Your CRM updates itself.

Step 04

You close

Show up to the viewing. Do what you do best. Sign the lease — or the mandate.

Be live this week

PropFlow could be working your enquiries in 5 to 7 days.

PropFlow Pricing
Built for both

Built for the agent. Ready for the agency.

For agents

The complete system, in one account.

Designed for the agent — sales, rental, or both — who wants to out-respond, out-follow-up, and out-work every other agent in the area, without working longer hours. Be live this week.

  • All five systems, day one
  • Your branding, your number, your voice
  • Sales, Rental, and Seller pipelines, ready out the box
  • Month-to-month — cancel any time
Book a Demo
For agencies

Roll PropFlow out across your team.

Whether your team runs sales, rentals, or both: consistent branding, agent-by-agent visibility, pipeline reporting at the principal level. Your agents stop losing leads. You stop losing agents. Custom onboarding, dedicated support, and team training included.

  • Multi-agent deployment with central control
  • Principal-level reporting across sales and rentals
  • Brand-consistent agent experiences
  • Dedicated onboarding, training, and support
Book a Demo
Pricing

Three tiers. Same complete platform.

Every plan includes all five systems, unlimited contacts, and the WhatsApp Business API. You're not choosing a feature set — you're choosing a scale.

All prices in ZAR per month, billed monthly, ex VAT.

Agent
R 1,497 / month

For the agent ready to stop losing leads to slow replies.

450
WhatsApp / mo
600
AI conversations
  • All 5 PropFlow systems
  • Unlimited contacts
  • WhatsApp Business API
  • Standard support
  • Unlimited AI as add-on
Book a Demo
Agency
Custom

For agencies rolling PropFlow out across a team.

Scaled
to your team
Custom
integrations
  • All 5 systems · every agent
  • Multi-agent deployment
  • Principal-level reporting
  • Dedicated onboarding & training
  • Custom integrations on request
Book a Demo

Month-to-month. No long-term contracts. Setup is included. Need more AI? Unlimited AI is available as an add-on on Agent and Agent Pro plans.

FAQ

Questions agents actually ask.

Straight answers. No fine print.

Both plans include all five PropFlow systems and unlimited contacts. The difference is monthly volume — Agent Pro gives you more WhatsApp messages (750 vs 450) and more AI conversations (1,000 vs 600) per month. If you're running a busy desk or working a large database actively, Agent Pro is built for you.

You'll be notified well before you hit the cap. From there you can upgrade your plan, add a top-up bundle, or switch on the unlimited AI add-on. Nothing stops working without warning.

5 to 7 business days from sign-up. We do the build, you bring the brand.

PropFlow is designed to feel human and brand-aligned. The AI handles qualification and booking; you handle the relationship from the appointment onward.

PropFlow is your CRM. We migrate your existing contacts and history during setup so you don't lose a single record.

WhatsApp coexistence isn't available in South Africa yet — the same number can't be used for both personal WhatsApp and the WhatsApp Business API. We provision a dedicated WhatsApp Business number for you as part of setup, which becomes your business contact number for all PropFlow conversations. Most agents prefer this anyway — it keeps personal and client conversations cleanly separated.

Yes — PropFlow ships with Sales, Rental, and Seller pipelines out of the box. The lead conversion, follow-up, database reactivation, and outreach systems all run on either side. The qualifying questions adapt — pre-approval and timeline for buyers, income and move-in date for tenants, motivation and area for sellers — but the engine is the same. Whichever desk you work, it's built for it.

No. The whole point of PropFlow is that you don't configure anything. We build it; you use it.

Month-to-month. No contracts. Cancel any time.

Yes. POPIA-compliant, hosted in secure infrastructure, your data is yours.

Stop losing deals
to slow replies.

Your next mandate, your next lease, your next sale — already in your enquiry list. Be the agent who replies first, every time.

View Pricing